FEED WINTER 2021 – Web

Words by Todd Riggs, director of product management, hyperconverged solutions, Ross Video

Software-defined platforms have led to a complete rethink for media production

he turmoil of the past two years has underlined a real desire for efficiency, whether that’s using new compression schemes to reduce the overhead

that legacy hardware systems may struggle to compete with. We call this hyperconvergence. It’s a concept at the core of Ross Video’s entire development – and, we believe, crucial for the industry’s future, too. The Ultrix is a prime example. Our routing and AV processing platform was revolutionary when released in 2016, delivering all the functionality of multiple hardware units inside a single, compact frame. Essentially, we took away racks of traditional infrastructure and collapsed it into a smaller unit, while retaining all the firepower. The physical advantage for customers was immediate, even before factoring in the energy cost saved by eliminating bulk hardware. We’ve since evolved the platform, with Ultrix Acuity – a single-chassis production switcher and router. There’s also Ultrix Carbonite, a new integrated solution that combines the routing and AV processing capabilities of Ultrix

of data travelling across networks, or remote workflows to produce live events. But it’s still vitally important that the quality of the final product remains undiminished. Streamlining systems to remove inefficiencies doesn’t have to reduce standards – quite the opposite. Leaner, more flexible, software-defined production platforms add value, not just to the bottom line. They offer new opportunities, and rapid responses to ever-changing events,

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