FEED WINTER 2021 – Web

Media companies are facing the worry of having to upskill staff if they move to the cloud. But Grass Valley has an answer in AMPP, a platform on which operators can run remote productions using their existing skills

“From a technology perspective,” she adds, “we’ve started to solve the hard problems of how you deal with latency and remote connections. With that sorted, how do you make cloud accessible to people?” Goerner observes that most transformative technologies can present a steep learning curve requiring new skill sets within your workforce, which given current demand, aren’t always easy to come by. “From the perspective of a broadcaster, it can look pretty daunting,” she says. “I have to do the same things – I’ve got cameras in a venue, I need to put those through a switcher. I need to record and do replays, I need to create graphics. But there’s also this whole new vocabulary and technology set that requires learning. I have to become an IT person. I’ve got to understand scripting and DevOps and how to set up instances in AWS, Azure or Google Cloud. That’s often completely foreign.”

he benefits of cloud-based production continue to be demonstrated daily, from esports to ENG news shows, live sports and events. But there is still reluctance from production companies and broadcasters to embrace the

cloud. Larissa Goerner, director of cloud product management at Grass Valley, says this unease comes not from a fear of new tech, but a lack of available skills and knowledge. “Cloud-based live production is going to be transformative,” Goerner claims. “Cloud is elastic, meaning you pay for what you need, when needed. If your need expands, you can expand; if you don’t have a need, you don’t have to pay. It has a characteristic that aligns well with businesses. It allows you to experiment and try new things at minimal cost – you don’t have to make a big CAPEX investment. So, from a business perspective, cloud is excellent.

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