GLOBAL GREENHOUSE GAS EMISSIONS (MTCO2E) BY INDUSTRY, 2014
3487
Iron & steel
3347
Chemicals & plastics
2545
Cement
1109
Aluminium
950
Refining
937
Machinery
836
Pulp & paper
754
Ceramics
730
ICT sector
Food & tobacco
694
0
1000
2000
3000
4000
Data transmission networks
User devices
Data centres
strive for ever greater efficiency in being able to deliver more with less. We also need greener design, which involves reducing digital waste – creating services that are more mindful of customer behaviour. Schien’s research into YouTube use noted that the greatest energy consumption in watching videos was with the cellular networks. While the phones themselves are highly efficient, the networks that support them can consume a lot of energy. But taking into consideration that a sizeable number of YouTube viewers are only listening to the content and not
WHILE PHONES THEMSELVES ARE HIGHLY EFFICIENT, NETWORKS THAT SUPPORT THEMCONSUME A LOT OF ENERGY
watching the video, there is an opportunity for huge emissions savings, if video could be dropped from the stream when it isn’t needed. Finding and sharing these easy wins is, in part, what Greening of Streaming is all about. Real success in getting to zero carbon won’t just be about efficiency and better technology, but about creating new products and services that have the zero emissions thought process built
into their design. What is exciting about Greening of
Streaming is seeing major suppliers like Akamai and Intel follow up Schien’s presentation with their own real-world insights into striving for zero carbon. Presenting in front of your peers also opens you up to criticism and pressure, which, in a spirit of collaboration, is going to prove valuable. We need to hold each other accountable – and FEED looks forward to ongoing engagement with Greening of Streaming events.
feedmagazine.tv
Powered by FlippingBook