BL ACKMAGIC DES IGN – WATCH THI S SPACE
he meteoric rise of YouTube has been a spectacle of streaming and
an article-based website. In 2015, it trialled a YouTube channel focused on film and branched out into wrestling; a topic the team were passionate about. The latter was the golden ticket for WhatCulture, and off the back of this unprecedented success, it has since branched into other avenues. Focusing on a broad range of content, it found its own unique formula for YouTube triumph. “The growth of our wrestling channel gave us a recipe for success,” asserts video editor and content producer at WhatCulture, Phil Chambers. “Now, we have 12 channels reaching more than seven million subscribers every month.” As WhatCulture expanded impressively, its need for bigger and better studios grew with it. “The first studio we had was a storeroom inside our previous office,” says Chambers. “We stuck some
content over the past 15-plus years. Its transformation from a platform to watch pixelated cat videos, to multibillion-dollar content engine, has been an unprecedented realisation. A key stage in this transition was when YouTube turned its creators into benefactors. This triggered a tidal wave of budding content creators, diversifying the platform into a competitive marketplace, where to make it you had to find your niche. WhatCulture began its journey in 2006 as a blog discussing movies and popular culture, later becoming
WhatCulture is a cultural hub which includes a network of YouTube channels boasting millions of subscribers. Video editor Phil Chambers reflects on the journey from humble beginnings, to popular content streamer, and recent expansion
GOING ALL IN A new building has given WhatCulture a new lease of life
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