Andrea Marini Deltatre CEO
What are the main challenges facing the media industry right now? One issue is truly understanding how users interact with your service. On which device are they watching your shows? For how long? Where and when? The mass of data available to rights holders has never been greater, but so is the challenge to join it all together, driving actionable insights around user experience. If we consider streaming services, an undoubted test is to not only grow a subscriber base and reduce churn, but have a clear brand identity. Tell us your hopes for 2022. As the recently appointed CEO, it is my responsibility to employ the framework for Deltatre to become known as the best workplace in the sports and media sector. We know the industry can do more for inclusion and diversity, and will be focusing on that in the next 12 months. Looking inwardly, we’re working on some of the largest live events in world sport, and hoping to make progress in the Americas and APAC, building our client
base in those markets. We want to evolve our product suite, adapting not just to client demand, but consumer behaviour. What are the three most useful pieces of technology for your business? We are a global workforce, with key offices in Turin, LA, London and Sydney. Even prior to the pandemic, we relied upon tools such as Microsoft Teams and Zoom to keep our staff connected. If you could invent any technology, what would it be? We’re always trying to address this in our own Innovation Lab! The way viewers watch live sport, highlights and other content is changing, and we must adapt. As such, we’re working on initiatives and innovations related to augmented reality and artificial intelligence. What is the piece of analogue technology your business has got the most use out of? At Deltatre, we’re proud to offer our staff the option of hybrid working. That said,
the humble whiteboard can be vital to many of our client projects, especially in the early days of complex, challenging assignments. Whether across UX, graphic design, broadcast graphics or data use, gathering together in work sessions – such as ‘design sprints’ – always necessitates creativity and an innovative outlook. Our earliest days as a company were characterised by work on the IAAF World Athletics Championships, for example, where we built the first teletext-based commentator information system. Also, the company introduced transponders to our work with Formula 1, which aided efforts to communicate lap times. THE MASS OF DATA AVAILABLE HAS NEVER BEEN GREATER
Steve Spear Visual Data Media Services SVP, global media operations
What are the main challenges facing the media industry right now? Managing data. The logistics surrounding platform launches pose so many challenges, due to disparate tracking and project management tools, and a lack of system integration capabilities between content owners and service providers. This has been amplified over the past 18 months. Platforms launching in multiple languages can have hundreds of thousands of assets that need to be pulled, tracked, mastered, checked, delivered and archived. Currently, many systems simply don’t talk to each other, so all of these assets become touchpoints where throughput bottlenecks can occur. One way we are working to solve these issues right now is through workflow agility. But the industry as a whole needs to deliver better integration options, to allow data fluidity that will better support capacity plans and avoid time delays to market.
Tell us your hopes for 2022. That we will find a way to integrate our systems and tools with a production engine brain (ESB), allowing us to control and manage automation from a single viewpoint. What are the three most useful pieces of technology for your business? Internet bandwidth, WAN transfer software solutions – such as Aspera or Signiant – and Telestream Vantage. If you could invent any technology, what would it be? The future of localisation is a bright one. If we could get one thing perfect that would truly shift the business and how we consume entertainment, it would be accurate AI language translation for localisation. What is the piece of analogue technology your business has got the most use out of? Videotape.
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