FEED WINTER 2021 – Web

WATCH THE FULL VERSION OF THIS ROUND TABLE AT FEEDMAGAZINE.TV

NEAL ROMANEK: Some scientists are saying that a large amount of global heating is already locked in, possibly as much as 3 or 4ºC. Like it or not, over the coming decades we’ll be seeing increasing disruption of infrastructure. How do you think people should prepare for this?

current level

IAN MCDONOUGH: Speed is of the essence. It’s no good sitting around, talking and contemplating over a number of years about what we’re going to do. You need to utilise the technology that exists in front of you, roll it out widely, and get people to understand what it is, so they can act. I’m terrified about the next ten to 15 years already. If we act together, and smartly – and don’t just sit here and pontificate – something can be done. I’m optimistic about that. But we need to act. PETER SYKES: The pandemic was an example of an event that required immediate action. Not rolling out projects in months, but reacting in days or hours was a great illustration of how companies can move. We saw organisations advance technology road maps by anything from six

months, while some were even saying they brought it forward two or three years. They were doing things they had planned for 18 months down the line, but it was accelerated. There is a great Committed to Sustainability programme being run by DPP (3), looking at the credentials of suppliers into the industry. There’s a fairly rigorous investigation into the practice within an organisation around production. They’re looking for greenhouse gas emissions, waste and water. When the will is there, you can move relatively quickly. BRANDON COOPER: There is $250,000 to $750,000 lost per day for every production, because of weather. When you think in terms of changing weather affecting productions everywhere, it’s scary. Using what’s in front of you, making sure you are efficient and intelligent, is a big thing. So much of the onus comes on the individual, and open-minded people considering the results of their actions. When there are so many different singular things happening on a production, they add up pretty quickly. Virtual production can be a help. Why take a whole unit to the desert in the summer, when potentially you can shoot indoors in a controlled environment? LIAM HAYTER: We have the building blocks for all aspects of media production to help start drastically reducing this. I hope some of the lessons learned over the pandemic would stay, but I’m already getting requests to travel, and I say ‘no, I can do that remotely’.

1950 level

00

0

“IT’S NO GOOD SITTING AROUND,TALKING OVER A NUMBER OFYEARS ABOUTWHATWE’RE GOINGTO DO”

WATCH THIS CLIP AT FEEDMAGAZINE.TV

(3) Learn more about the DPP’s Committed to Sustainability programme: thedpp.com/sustainability

@feedzinesocial

Powered by