71 HAPPENING IBC Review
IBC2018 Fun Run raises over $65,000 for charity
FEED participated in the fifth annual IBC 4K 4Charity Fun Run. The IBC 4K 4Charity event is a 4km (2.49-mile) run and walk event held in Amsterdam’s Amstelpark, which features ponds, trees and kangaroos. Yep, kangaroos. This year’s 4K 4Charity run raised $65,635 in donations for global and local non-profit organisations focused on increasing diversity and inclusion in the media and entertainment industry. This year’s run drew 653 supporters representing 165 companies from across the industry. Among the non-profits supported by the 4K 4Charity Fun Run this year were Amsterdam- based Stichting NewTechKids,
which provides computer science education for girls, minorities and economically challenged youth in the Netherlands. The organisation will support a computer science teacher training program for primary school teachers with proceeds from 4K 4Charity. Also supported was Iridescent, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. Through their two programs, Curiosity Machine AI Family Challenge and Technovation, Iridescent introduces underserved communities to new technologies and equips them to apply those technologies to solve real-world problems.
RUNNING FOR IT FEED’s intrepid sales director, Matt Snow (top right, chest pointing), ran IBC’s 4K 4Charity fun run in aid of organisations helping marginalised groups
The show proudly announced that the composition of conference speakers had gone up from 14% women last year to 37% women this year, which shows a lot of effort. In the old school, male-dominated broadcast industry, that kind of jump doesn’t happen accidentally. Making a deliberate decision to get women to participate is more than just canny PR. It’s good for diversity of ideas, good for business and good for pulling the sometimes sluggish broadcast sector into the 21st century. As they say, if you keep doing what you’ve always done, you’re gonna keep getting what you’ve always got. FEED GOES INTERNATIONAL And of course it was FEED’s IBC debut (though not Bright Publishing’s, of course – Pro Moviemaker and Definition magazines are old IBC pros). FEED had been around for half a year and we’ve become well
THEREWAS A LOT OF ANTICIPATIONABOUT WHATMACHINE LEARNINGCOULDBRINGTHE INDUSTRY
known in a short period of time, but IBC was in some ways a mini-launch for us. It was our first chance to show off the brand, at scale, to the whole broadcast tech community. FEED’s schedule was wall to wall, every day of the show. We wanted to get the word out to as many vendors and exhibitors as possible. Our expectations were high, but we were still bowled over by the positive response to the FEED brand and by the enthusiastic suggestions and ideas we were getting from the industry about how we might continue to build and
contribute. Here are just a few of the companies we had great conversations with – some of whom we are proud to call new partners: Airbeem, Aperi, Aspera, Avid, Blackmagic Design, Boxer Systems, CTpro, Dalet, Dejero, Deluxe, Edgeware, EVS, Friend MTS, Gearhouse, Globecast, Imagine Communications, Lawo, LiveU, Make.TV, MediaKind, Megahertz, MX1, Nagra Kudelski, Net Insight, NewTek, Ooyala, Paywizard, Primestream, Ross Video, Starfish Technologies, StreamGuys, Tedial, Theo Technologies, Vewd, Witbe and YoSpace.
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