54 OTT TV FILES FilmStruck International
anyone who loves film. You don’t need to have a huge amount of film knowledge to value FilmStruck. It’s suitable for people who aren’t as knowledgeable about film, who feel that some niche film OTT services aren’t as friendly and accessible. “FilmStruck is not for everybody. We don’t have the latest blockbusters, but we do have a range of incredible films. Through our quality definition and the range of our films, we appeal to a large range of people. “The way we address our audience is to put them at the centre of everything we do,” continues Samanidis. “One of the first things people normally ask [when looking at mainstream OTT services] is how many films do you have? Other services tend to
compete on volume, but we don’t. We’re balancing the volume of the films available with the quality.” EXPANDING HORIZONS Samanidis is responsible for the overall development, management and operations of the FilmStruck International service within the UK and as the service rolls out into additional markets. The service is growing rapidly. On May 24, just a few months after the first territory opened its website to the public in the UK, the company announced its expansion to both France and Spain. Importantly, the service in each of these countries is not just a clone of the UK
MEETING A NEED The service offers a range of classic films, such as The Umbrellas Of Cherbourg (below)
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