FEED Issue 08

3 WELCOME

TRY SOME FACE TIME

The biggest stars in the world right now are people you’ve never heard of. Actors, performers, and major athletes may be getting paid millions, but in terms of hours watched and influence on audiences, the real winners are the vloggers. While you're

really into Season 3 of that new Netflix series, your kids and their friends, and their friends’ friends, are watching people sitting in a room talking to camera. The vlogger (that’s “video blogger” for you still stuck in the 20th century) may be the first truly original video art form to have come out of the internet age. Built on a single person, talking directly - often confessionally - to an audiende of one, the vlog has become a means for people to connect, for ideas to be explored, and for products to be sold. Vlogging and its aspirations to authenticity and direct personal connection are becoming key elements of many companies' communications strategies. And vlogging isn’t just for YouTube (although “YouTuber” is the name vloggers on the platform have adopted) – you can start vlogging on any platform at any time. Check out our vlogger profiles in this issue and think how you or your organisation might benefit from a little honesty, a little direct communication, a little face time. This is also our anti-piracy issue. We investigate the weak points in the content pipeline that pirates try to exploit, and we talk with some of the industry's top pirate hunters. New sophisticated watermarking and monitoring technologies are helping to reduce piracy in the short term - but it's an arms race with dedicated, and industrialised, content thieves upping their game all the time.

EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com

CONTRIBUTORS Ann-Marie Corvin Heather McLean Adrian Pennington Phil Rhodes CHIEF SUB EDITOR Beth Fletcher SENIOR SUB EDITOR Siobhan Godwood SUB EDITOR Felicity Evans

ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com KEY ACCOUNTS Chris Jacobs +44 (0) 1223 499463 chrisjacobs@bright-publishing.com

DESIGN DESIGN DIRECTOR Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS

NEAL ROMANEK, EDITOR nealromanek@bright-publishing.com @rabbitandcrow @nromanek

Laura Bryant, Lucy Woolcomb, Man-Wai Wong, Flo Thomas, Mark George PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck

Need to update or cancel your FEED subscription? Email us at feedsubs@bright-publishing.com BRIGHT PUBLISHING LTD, BRIGHT HOUSE, 82 HIGH STREET, SAWSTON, CAMBRIDGESHIRE CB22 3HJ UK

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