FEED Issue 08

26 TECHFEED Content Protection

Many of us also think sh ring passwords for paid streaming services is, well, an okay thing to do. A study from Hill and Magid found that 35% of 18-30 years olds (yes you, millennials) share login credentials. US streamer Hulu loses $1.5 billion a year due to such nefarious activity, according to business management specialist, Cleeng. However, a study from Ampere Analysis suggests that password-sharing among Netflix users is not as problematic as most believe. Only one in ten users share Netflix passwords with their family or peers, it found. What this suggests, according to Cleeng, is that although account and credential sharing have risen, the most successful OTT services have happy customers. “In short, rather than focusing on locking people out, success will lie largely in encouraging loyalty and enticing fresh subscribers through a winning mix of incredible content, a flawless user experience and an innovative approach to the service,” the company advises.

The most sensible protection strategies apply layers of security mechanisms and close the loop by monitoring and then enforcing – in the courts if needs be – action against breaches. “The most effective approach to countering threats of piracy starts with education, then moves into rights expertise, with rights enforcement being the final step,” says Verimatrix CTO Petr Peterka. Experts candidly state that no device, content or data is ever 100% safe but a 360-degree security approach with constantly updated protection technologies will at least ensure theft is minimised.

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