20 ADVERTISEMENT FEATURE Brightcove
EFFECTIVE, STEADY VLOGGING CAN BRING A REGULAR AUDIENCE DIRECTLY TO YOUR PLATFORM OR WEBSITE
WHY VLOG? Professionals and businesses are coming to realise that the power of direct, personal, one-on-one video communication isn’t just for amateur enthusiasts. It’s actually a powerful tool for building engagement and communicating directly with your customers, clients, or fans. The vast majority of vloggers use existing social media platforms to host and distribute their content. These are ready-made tools, sometimes quite easy
and clients. Embedding video on your site, with an easily accessible call to action, can help bring your customers right into the heart of your business. Regular, personal, interactive and authentic. A vlog may just transform the way your customers see you and, if you’re lucky, how you do business.
to use, and they do favour the amateur. However, the regularity, intimacy and interactive power of the vlog is too precious a combination to be completely wasted on social media. Effective, steady vlogging can bring a regular audience directly to your platform or website. The form allows a personality from your organisation – the CEO, a specialist, an expert guest, even a trusted client – to repeatedly make contact with and build rapport with your stakeholders
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook