YOU DON’T HAVE TO KEEP SENDING CONTENT TO MULTIPLE PLATFORMS TO DOWHAT YOU NEED
– Facebook, Instagram, Snapchat, Periscope. You had to be everywhere. But this is shifting again. People are seeing that, although you publish video on all these platforms, the attention span of the viewer in those environments is nothing more than a matter of seconds. “If you’re a corporate or government body, the messaging you need may require ten, 20, 40 minutes. There’s no reason to prep all that content, get speakers and market your event, when someone is only going to look at it for 90 seconds.” Underwood likes to emphasise that Quickchannel is no newcomer to the market, no start-up launched in response to the pandemic. The company has years of experience finding out what businesses and institutions need to communicate well – and what they might require in the future. Simple tools, all on a single
platform, make for easy production, posting and sharing. “Our value proposition is that you don’t have to keep sending content to multiple platforms to do what you need. You have all the necessary functionality in one tool.” Building your VOD platform is, by necessity, about to get easier, with increasingly powerful tools. Businesses around the world are designing their own branded content strategies, and – as usual – the companies that can provide the best features and most effortless user interface are going to win.
@feedzinesocial
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