FEED Spring 2022 Web

MPTS 2022 IS ON!

The Media Production & Technology Show has announced that the event is back for 2022, taking place at Olympia London on 11 and 12 May. MPTS has revealed an innovative content theatre dedicated to broadcast and media technology. There will also be some new exhibitors joining the many companies that are returning to the show. On top of this, expect an interactive exhibition and seminar programme covering the spectrum of broadcast expertise. Topics include future tech investment, AI and machine learning, 5G in sport, content monetisation – and much more. “We are so excited to welcome everyone to a larger show that delivers a real hands-on experience of the latest technologies, together with world-class speakers covering all aspects of audio, content creation, pre-production, production, post and distribution,” says Charlotte Wheeler, director of the Broadcast Tech and Sport Group. Register for the show here: mediaproductionshow2022-visitor.reg.buzz


Telefónica’s Wayra has invested in Sceenic, creators of Watch Together – a software that enables OTT platform users to share content while video calling friends and family. Sceenic has emphasised that the investment will be a method of strengthening its presence in European and Latin American markets, as well as its internal growth and future product development. Paloma Castellano, director of Wayra Madrid, commented: “The entertainment sector has radically changed in recent years, and it’s a shift that intensified as a direct result of the pandemic. “Wayra’s eagerness to get behind this project is a clear indicator of Telefónica’s interest in these new forms of digital entertainment, which are increasingly found in the homes of millions of people.”

Maxon is a developer of creative tools, and recently announced its acquisition of Pixologic’s acclaimed software ZBrush. “ZBrush is an industry-leading 3D sculpting and painting solution PAINTING A PICTURE

for the most respected companies and artists around the world. By combining our world-class tools and people, we hope to delight creatives with an ever-expanding and powerful toolset for their

needs,” explained CEO of Maxon David McGavran. Used by film studios, game developers, designers, advertisers, illustrators and scientists from all over the globe, it has seen use in most major franchises – including Dune , Star Wars , Avatar , the Marvel Universe, Game of Thrones , Lord of the Rings and more. It has also been deployed on Frozen , Tangled , Zootopia and Encanto . “This has been my passion for over two decades. I can think of no better home for the future of ZBrush and its community. And I’m looking forward to collaborating with Maxon’s innovative dev team to further revolutionise ZBrush for many years to come,” enthused founder and visionary of Pixologic, Ofer Alon. “There’s never been a better time for artists to add ZBrush to their creative arsenal.”


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