INDUSTRY BRIEFINGS
S outh by Southwest has announced that its first-ever European festival will take place on 2-7 June 2025 in Shoreditch, London. Celebrating ‘the convergence of creativity, culture and innovation’, SXSW London will build on the successes of sister events taking place in Austin, Texas and Sydney, Australia. SXSW London is expected to attract some 20,000 attendees with its blend of cultural and tech programming, generating an anticipated £75 million for the UK economy. The event will feature initiatives for workforce development, including partnerships with independent and community-led venues. It will also offer a skills-development programme that goes beyond the festival dates, creating a long-lasting legacy and pathway for young people into creative industries. These initiatives will feature alongside tech, music and screen programming, as well as an increased focus on arts and culture programming that will bring a distinct flavour to the London event relative to the other locales. There will also be an opportunity for the SXSW London community to have a significant voice in programming conference activities. Helping to bring the plan to life will be new hires including former Cannes Lions marketing director Clare Morris; former BFI programmer Anna Bogutskaya; and artistic curator Beth Greenacre. SXSW comes to London
New immersive hub deploys Alphalite and Mo-Sys technology
U niversity of Greenwich, London has chosen Alfalite displays for its newly minted Shared Hub for Immersive Future Technologies (SHIFT). Aiming to pioneer the study and development of advanced audio-visual tech, this new centre utilises the Alfalite Modularpix Pro 1.5 ORIM VP XR LEDWALL, providing an advanced platform for the creation and display of XR content. Mo-Sys has been responsible for the supply and integration. In addition to Alfalite’s LEDWALL, it has also integrated its StarTracker Max systems and other XR solutions for a complete VP XR solution. SHIFT will ultimately design virtual production training programmes for industry professionals, participate in research and knowledge-exchange projects to identify new products in the sector and offer employment and internship opportunities for students in the film industry.
Cine Gear ATL Expo C ine Gear returns to Atlanta between 4 and 5 October for another gathering of industry professionals at Trilith Studios in Fayetteville, Georgia. A renowned hub of Southern filmmaking, the studios will host equipment exhibitors from across the globe, illuminating panel discussions, workshops and shindigs across the two-day event. Stay tuned to cinegearexpo.com/atl-expo for updates on the full schedules as they’re announced.
70
DEFINITIONMAGAZINE.COM
Powered by FlippingBook