IBC PREVIEW INDUSTRY
Stands to see Videndum 13.A05
can meet specific industry needs,” says Crimp. “The area will play host to a top- class array of technology leaders and visionaries who are accelerating real- world deployments of AI in M&E.” The Accelerator Media Innovation Programme – where the industry’s greatest minds gather to solve real- world issues – also tackles this topic with a three-part project called AI Media Production Lab, which “pioneers new, real-world use cases of AI in media production, designed to improve creativity in storytelling, deepen audience engagement and harness IBC’s conference agenda covers the intersection of AI and creativity, with WPP’s Andy Hood, Builder.ai’s Sachin Dev Duggal and WIRED’s Jeremy White predicting the future of human-machine collaboration. Other sessions include ‘AI in action’ and ‘AI in production – training and targeting’, the latter being part of the Technical Papers Programme. The media and entertainment industry has been taking new shape recently, with the lines blurring between the cine, broadcast and AV sectors. Virtual production is playing a key role in this industry overlap, “driving convergence and collaboration in new and exciting ways,” claims Crimp. real-time predictive analytics to personalise live sport viewing.”
“A growing range of broadcasters, education institutions, film studios and gaming companies harness a blend of immersive audio-visual technologies every day across virtual sets, incorporating next-generation VFX, LED walls, gaming engines, 3D environments and XR tools into holistic production workflows. IBC 2024 will showcase leading providers from across the virtual production landscape,” he says, which includes Brainstorm, ROE Visual, Videndum and more. MEET AND GREET As the industry evolves, so does the demand for specific skillsets, with many entry-level workers often getting left in the dark. IBC’s new Talent Programme targets some of these skills gaps while also addressing the need for more inclusive work environments. “Working with a fantastic line-up of expert partners and industry trailblazers, IBC is hosting a range of sessions and workshops fuelling training and mentorship, skills development, recruitment and diversity initiatives to foster emerging talent,” describes Crimp. Elsewhere, there are plenty of networking opportunities for mid-weight professionals, managers, directors and executives, such as the Welcome Party, lounge talks or other exclusive events. The annual IBC Innovation Awards – celebrating industry advancement across five categories: content creation; content distribution; IBC 2024 WILL SHOWCASE PROVIDERS FROM ACROSS THE virtual production landscape ”
Videndum is a leading global provider of premium products and solutions for broadcast and SVOD television production, cinematography and the growing content-creator market. The power of images to influence, communicate and create is immeasurable. Videndum’s products are behind every picture, empowering professionals and individuals to capture and share exceptional content. It designs, manufactures and distributes high-performance products, including camera supports; video-transmission systems and monitors; livestreaming solutions; smartphone accessories; robotic camera systems; prompters, backgrounds and motion control. Videndum brands at IBC 2024 include Anton/Bauer, Autocue, Autoscript, Avenger, Camera Corps, Litepanels, Manfrotto, OConnor, Quasar Science, Rycote, Sachtler, SmallHD, Teradek, Vinten and Wooden Camera.
STAND SO CLOSE The event is packed with exhibitors, including more than 150 first-timers
65
definitionmags
Powered by FlippingBook