IBC PREVIEW INDUSTRY
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latest technology trends and product innovations,” begins Crimp. With talks delivered by everyone from ‘major studio leaders’ to ‘breakthrough start- ups’, IBC is the best place to hear about new production tools and techniques – including generative AI (GenAI) and virtual production – which are shaping the future of filmmaking. Artificial intelligence has been a hot topic for years, touted for its ability to boost administrative efficiency, but only recently has GenAI been halfway decent at creating convincing content. The new AI Tech Zone, housed in Hall 14, “will act as a focal point for pioneering AI providers, content creators and solution vendors showcasing how AI
HALL FOR ONE IBC 2024 returns to the superb RAI Amsterdam Convention Center
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