BREAKING NEWS FROM THE STREAMING SECTOR
Adobe, in partnership with Twitter and The New York Times , has developed a tool that aims to help verify the authenticity of digital content. The project is called the Content Authenticity Initiative (CAI) and was announced at last month’s Adobe MAX conference. Adobe is inviting other companies to join and contribute to the CAI working group. The company says its “vision for the attribution framework is to be open and extensible so that any company may implement it within their respective products and services”. ADOBE FIGHTS FAKERY The goal of the initiative is to allow content to be fingerprinted so that its source can be verified and alterations, misattributions or misuse can be flagged and tracked down. The partners will hold a summit around the initiative in the next few months.
A survey recently published by OLBG has shown that despite 40% of football fans knowing that unofficial internet streams are illegal, five million of them are still using these streams to access the sport on a regular basis. FOOTBALL PIRATES
The online survey asked fans how they watched their favourite teams, including on which devices and in which locations. A whopping 68% admitted to using someone else’s login on a device to watch matches, with almost one in ten doing so consistently. Almost half (48%) of UK fans watch football at home, while a third access it at the pub. Women would also
much prefer to watch football at the pub than men (20% vs 16.4%). The research also picks on the country’s capital. It revealed that football fans in London are the worst culprits – 58% of men admitted to using illegal streams, while a staggering 40% of football fans residing in the city skipped work to catch a game.
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