58 START-UP ALLEY Holographics
Words by Ann-Marie Corvin
This month’s start-ups include an easy way to stream live events, a cloud-based streaming and mixing app, and an AR application for inserting real- time, 3D human interaction into live video
HOLOGRAPHICS
Holographics is a start-up that evolved out of the Amsterdam-based video production firm, Stream My Event. The technology-driven company, founded by Thom Verdenius and Floris Porro in 2011, specalises in live streaming and other technically complex production issues, with corporate clients including Philips Lighting, Hyperloop One, Deloitte and NAB show. The pair has also recently returned from the Bridgestone World Solar Car Challenge in Australia, where they provided the Dutch team with internet connectivity, innovating with specialist military satellite kit and convoy LAN. Operating in the mid-level events sector, Verdenius and Porro note that for firms like theirs there was little in the way of flexible live graphics solutions that didn’t come with clunky hardware and long contracts. “We need super flexible solutions that allow for last-minute changes. A change in
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