47 VR FOCUS Content Discovery
Words by Neal Romanek
A new VR start-up is set to harness the power of AI-driven discovery and 5G networks to bring immersive content to mass audiences
ou might be shocked to learn just how much VR content there is out there. We tend to think of VR as an up-and-coming format, one
still very much in the experimental stage, but there are first-rate artists, developers and corporations regularly working with VR and producing VR content. However, a lot of that content feels like it’s locked away from the general entertainment-loving public. Selecting VR viewing hardware is challenging enough (HTC Vive, Oculus Rift, Sony Playstation, Microsoft HoloLense or just good ol’ Google Cardboard), but then tracking down and finding that content is its own alternate-reality adventure. As with all other video content, digital entertainment has become a victim of its own success. “Content everywhere” also means you end up having to look “everywhere” to find something. As you have already read in this issue, San
IMMERSIONN FOUNDER Alexandra Hussenot
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