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REALER THAN REAL We all know that VR is a very powerful medium, and it’s going to change everything we do in the digital realm – from entertainment to engineering. But what that looks like – and how and when it happens – is anyone’s guess. experiences for new types of viewers. We talk to BT Sport – ever the broadcast innovators – about their ongoing experimentation with VR and 360 sports content and how they’re finding that VR over mobile is sometimes a better experience than goggles. We also look at the potential for VR to take you places you’ve never been. A VR tour of Paris may not have the same romance as a summer stroll along the Seine, but what if you could toggle between the Paris of 1887, 1798, and 50 BC at will? Or take a live VR tour of Shanghai with your favourite influencer? Or visit the Maldives before they vanish under the sea? VR is going to be an essential part of heritage, education and even tourism. And where are you going to find all this VR content? We talk to a start-up using AI to create a discovery portal for VR content of all kinds – a kind of iTunes for VR that will give VR creators and consumers a place to meet and share. It’s true that the digital world which occupies huge parts of our day is already a kind of virtual reality. But get your headsets ready: you ain’t seen nothing yet. In this issue we look at how VR content is being used to add value to businesses and to create new
EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com
STAFF WRITER Chelsea Fearnley
CHIEF SUB EDITOR Beth Fletcher
SENIOR SUB EDITOR Siobhan Godwood
SUB EDITOR Felicity Evans JUNIOR SUB EDITOR Elisha Young
CONTRIBUTORS Ann-Marie Corvin, Michael Burns, Adrian Pennington
DIGITAL HEAD OF DIGITAL CONTENT Daisy Dickinson ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com ADVERTISING MANAGER Krishan Parmar +44 (0) 1223 499462 krishanparmar@bright-publishing.com DESIGN DESIGN DIRECTOR Andy Jennings
NEAL ROMANEK, EDITOR
DESIGN MANAGER Alan Gray
DESIGNER Man-Wai Wong PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck
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