24 MOBILE APPS Game Shows
“Our technology is better. It’s 100% in sync. I don’t believe our competitors have that. So we can be more confident in certain aspects of the business.” He is also proud of how the show has chosen to interact with and engage its audience. The emphasis is not on huge prizes – relying on greed to drive traffic – but to keep the focus on an enjoyable experience for their target audience, the family, and not on the pay outs. Primetime has now expanded into the other Nordic countries with Norwegian, Danish and Finnish shows. STICKY VIDEO EXPERIENCE One of Primetime’s main technology partners was Stockholm-based Net Insight,
HQ TRIVIA CREATED A LOT OF BUZZ AND PEOPLE GOT INTERESTED IN CREATING SOMETHING SIMILAR
which specialises in OTT video delivery with particular expertise in low latency in live content. “Primetime is the biggest example we’re working on in terms of these live mobile shows,” says Alexander Sandström, Net Insight’s head of product marketing. “It was just a start-up working to create an audience with that sticky video experience.”
Net Insight has a streaming product for its more heavyweight clients and a managed service for smaller businesses, such as the Primetime start-up. The game format is becoming increasingly popular and Net Insight is currently working with two other audience interaction apps. “These other companies we’re working with are doing something a bit different,
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