17 THE VOD FILES Content Discovery
ust when you think you’ve hit peak TV, you realise you’re only in the shallows. There is much more looming on the horizon – Disney+,
services, wherever. And the service will make recommendations for you across services, as well. Company CEO and founder, David Sanderson, created Reelgood out of his own personal frustration as a consumer, after moving from his native Canada to the San Francisco Bay area to join the Facebook team in its early days. “Facebook is where I fell in love with building products,” he recalls. “I had been an accountant before. When I found out I could build products for a living, I felt like I was cheating, because I absolutely loved it. I couldn’t believe I got paid to do it.” When Sanderson moved to the Bay Area he didn’t bother getting cable. One of the early cord cutters, he had Netflix and another service and that was it. But then as more must-see TV began to enter his life – in his case, Game Of Thrones (HBO), Homeland (Showtime), Brooklyn Nine- Nine (Hulu) – he began to acquire more streaming services. “Every night I was flipping between all of my different apps to see if there was a new episode of one of the shows I was
Apple TV+ and Britbox, and a bunch of other services spun off from broadcasters and brands new to the media space. Some of these services are big and powerful, some light and agile, some just throwing their hats in the ring to see if they can find a new revenue stream, but they are all desperately hungry for eyeballs. In the meantime, most viewers already find swapping back and forth between Netflix, Prime and the couple of other services they watch to be back-breaking work. For some people, it’s a fine line between peak TV and digital noise. California start-up Reelgood has come up with a solution – a platform that aggregates multiple video service into one platform and allows viewers to search for and be recommended content, regardless of where that platform lives. Say you have a hankering to watch Futurama , a search will show you all the places you can see it – Netflix, Hulu, broadcast streaming
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