DEFINITION August 2019

CANON | ADVERTI SEMENT FEATURE

WELCOME TO THE CANON EOS CINEMA SYSTEM, where every angle of filmmaking is covered. Canon’s EOS cinema cameras offer everything you need for professional filmmaking, whether it’s full-scale movie production, broadcast TV, events or documentaries. And its EOS cinema bodies are backed up by a superb range of dedicated movie lenses. Make no mistake, these are the tools that will turn your ideas into reality. In this special guide to the Canon EOS cinema system, we’ll show you the cameras and lenses that will revolutionise the way you work, and find out how the world’s best cinematographers are using Canon cameras

and lenses to deliver their best-ever movies and TV shows. But first, let’s discover how we got here. Building on the dominance of its professional EOS stills cameras, in 2011 Canon launched its first cinema camera, the EOS C300. Quickly embraced by professional filmmakers from all disciplines, the line has expanded to four professional models, used in TV and film production worldwide. From the groundbreaking 5.9K full-frame C700 FF, built to deliver the ultimate quality demanded by the industry’s best cinematographers, to the C100 Mark II, which is quick, light and the camera of choice for run-and-gun documentary makers, the system has it all. Industry professionals know the value of good kit, and we’ll bring you some of their stories in our Canon ‘Every Angle Covered’ campaign. Head to canoneveryanglecovered. co.uk and you’ll find regularly updated interviews with Canon professional cinematographers, detailing how they get the best from their gear, and what this does to turn their creative ideas into award- winning film and TV content.

ABOVE Since its launch in 2011, the Canon EOS cinema camera range has become widely used in TV and film production around the world

But that’s not all, Canon is also offering you the chance to experience the EOS cinema system by winning your very own camera – an EOS C200, worth £6499.99rsp. To enter and for full terms and conditions, visit canoneveryanglecovered.co.uk MORE INFORMATION: Visit canon.co.uk/pro

AUGUST 20 1 9 | DEF I N I T ION 37

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