EURO CINE REVIEW INDUSTRY.
an exceptional opportunity for us to show how international productions can come together easily with our cloud-connected products,” s he enthuses. “It was fantastic to get customer feedback about workflow needs on set and what they want from remote collaboration with their extended production crew.” One visitor – who prefers to remain anonymous – explains how “the expo’s ability to balance cost-effectiveness with delivering value, coupled with its international appeal and comprehensive offerings, makes it something industry players can’t afford to miss.” “There are so many events running from Q2 to Q3 that they become important considerations when you’re getting sign-off to attend,” she says. “Euro Cine Expo has become a beacon of innovation, fostering connections and driving the film-tech industry forward.” The event also had two full days of content, with seminars and workshops running from 30 June to 1 July.
mastermind behind CaseCart. “The venue provided the perfect setting for our show, and we were thrilled with the enthusiastic response we received for the CaseCart.” Claus Pfeifer, head of connected content acquisition for Sony Europe, adds that the company used the event to get closer to cinematographers, rentals, production companies and the whole cine community: “It was great to meet so many people, presenting Venice 2, Rialto and the Sony Cinema Line, including on-set monitors and cloud-based workflows. Euro Cine Expo is now developing into a fixed date in the European cine market and we hope to get back under one roof next year.” Spread across five different spaces at Motorworld, together with outdoor exhibits in Munich, each area had a unique environment to aid in showcasing the technologies – and the approach wasn’t lost on visitors. “The virtual production set-up utilising Quasar Science tubes in
“Euro Cine Expo has become a beacon of innovation, driving the film-technology industry forwards”
conjunction with Bright! Studios and Stage Precision was a great example of how this technology will enable growth in a young, rapidly expanding market, and really captured everyone’s attention,” says Andrew Hutton, product manager at Anton/Bauer. “The sheer number of meetings and introductions to new contacts made this a great show. The ever- increasing focus on ESG-friendly products also highlighted the shift in requirements of stakeholders in this area.” Isaura Gantner, head of sales EMEA at Atomos, also lauded the event. “This was
57. AUGUST 2023
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