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factor. With new, next-level venues now utilising MoIP, customers are being exposed to a massive step up in AV entertainment experiences. Verity Butler What role will AI continue to play in the AV space going into 2024? Kari Eythorsson We continuously strive to streamline user interactions with our products for a better user experience. Collectively, Clear-Com’s employees have vast knowledge of the workflows relevant to various markets through real-world field experience. We can certainly now see the potential for AI to boost this knowledge for an even deeper understanding of what the customer needs and how they interact with our systems. From there, we can see how the technology can develop to actively assist our users in the background. Kevin Salvidge As with all new technologies, production techniques evolve and benefit from continued innovation. Creating the backdrops for these large LED walls can be challenging and labour-intensive, so AI will allow amazing images to be created and displayed in a fraction of the time it currently takes to create them. Jassim NP AI is already heavily utilised in various sectors and is rapidly evolving. Going forward, it will have a significant impact on the way things are done, especially when you consider its capabilities to learn and analyse feeds and input patterns in the AV industry. The true impact will be when releasing new equipment by manufacturers that is infused with AI into the wider market after the testing phase. Verity Butler Do you have a favourite project from 2023, and is there anything exciting coming up in 2024 for you? Kevin Salvidge Unfortunately, due to the sensitivity of the advanced technologies used in the projects we work on, we cannot identify individual projects. Needless to say, if you are visiting the cinema in 2024, you’ll be watching a film that, at some point, has used virtual production. Leader/Phabrix products will have been instrumental in ensuring the finished product is delivered to the consumers successfully. We are also seeing more major sporting events and venues wanting to display video to complement the live action, and we expect demand to increase in 2024 – with a number of major sporting events taking place. Jassim NP Unilumin has a couple of projects that stand out due to their creative as well as complex nature in sports, XR, commercial industries and so on. We cooperate with a variety of industry leaders to deliver the best-fit results. Such as Riyadh Season, FIBA
important role in unifying solutions providers’ roles – from multiple vendors offering products that may or may not operate in sync, to a stage where a single solutions provider delivers one unified solution made by multiple different manufacturers, but designed to work from a single interface. Kevin Salvidge The growth in deployment of large LED walls in virtual production and entertainment venues is worth noting as a future trend for 2024. The virtual production process enhances creative control and reduces the need for extensive post-production work. It also significantly reduces production costs, as a large number of operators and equipment do not need to be shipped to remote production locations. This has been successfully used in several high-profile projects. The introduction of media over IP (MoIP) is another thing accelerating the deployment of large LED walls. IP networks significantly simplify installations of extended UHD-TV- resolution content. In a traditional SDI video world, this would have required multiple cables to a single display panel. Entertainment venues are continually trying to create that wow
solution provider, I am well aware of how multiple products and solutions can be matched to achieve the best possible audio-visual results. Kari Eythorsson I am a product manager for Clear-Com, which is a maker of intercom systems for various applications and markets – including live performance, broadcasting, corporate communications, military and more. Our systems enable users to perform their work more effectively, which is something I appreciate as I started in AV as an end user of Clear-Com products working in live concerts and theatre. From there, I progressed to system design, distribution, system integration and sales. AV is an interesting business filled with unique challenges. Verity Butler Are there any key trends you can see filtering through from 2023 into 2024? Jassim NP One core trend that is going to have a bigger impact in 2024 is seamless connectivity or integration between different devices and their UX. Last year saw big changes in this regard – and it will become more relevant in the coming years. This also plays a very
2023 brought our industry back to a more normal cadence – and that feels very
much like a success”
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