WELCOME
03
H ello world!” were the first two words to be beamed from the groundbreaking screen of Sphere in Las Vegas. The greeting was, to some, emblematic of a new era for AV, and so it felt appropriate to echo it when introducing this first issue of LIVE ; a launch that coincides with a transformative chapter in this industry’s story. That story, as it happens, is one we here at Bright have wanted to be a part of for quite some time. But we knew whatever we brought to the table had to be bold, compelling and different. The way we see it, AV is integral to businesses of all sizes, and those businesses need a publication that can match pace with its accelerating growth. The clue is in the name: we serve as an international resource for all things live; covering everything from major installation projects, global tours and visitor attractions to the ways businesses and academic institutions are leveraging the powerful tech AV has to offer. Brought to you by the publishers of leading broadcast and cinematography titles FEED and Definition , our quarterly print and digital title reaches a knowledge-hungry audience of creative directors, event managers, business executives, stage designers, academic leaders and installers hailing from theatre, music, education, corporate and interactive entertainment markets. Sit back and immerse yourself in our first issue as we journey through XR studios, U2’s Sphere residency, as well as an adventurous, UK-based virtual reality experience. We will also expose the tools being deployed by musicians to make touring greener and sit down with Alexandra Payne to discuss her impressive career – plus the launch of an immersive entertainment district in London. Now go, read! Join us as we bring AV’s story to life. HELLO WORLD! “
EDITORIAL Editor Verity Butler +44 (0) 1223 492246 veritybutler@bright.uk.com Senior staff writer Katie Kasperson Chief sub editor Matthew Winney Sub editors Martin Puddifer, Minhaj Zia Contributors David Davies ADVERTISING Sales director Sam Scott-Smith +44 (0) 1223 499457 samscott-smith@bright.uk.com +44 (0) 1223 499462 +44 (0) 7376 665779 emmastevens@bright.uk.com DESIGN Junior designer and ad production Holly May Junior designer Hedzlynn Kamaruzzaman Senior designer Carl Golsby Magazine manager Lucy Woolcomb Design manager Alan Gray Design director Andy Jennings PUBLISHING Managing directors Andy Brogden & Matt Pluck FOLLOW US Sales manager Emma Stevens
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Verity Butler Editor veritybutler@bright.uk.com
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