LIVE Spring 2024 – Web

ENHANCED ENVIRONMENTS Target3D’s StudioT3D is a brand-new, state-of-the-art facility in central London, designed by the foremost distributor of 3D technologies in the UK. The Dock Street premises harnesses the most powerful technologies that are currently available and combines them with industry-leading infrastructure to form a world-class virtual production and motion capture studio. The studio is crafted to cater to the specific needs of various media productions, making it an ideal space for a broad range of creative ventures. These include film and television productions, game development, performing arts, live events, music videos and animations. Among a collection of technical partnerships that brought the studio to life was 7thSense. “We’ve traditionally manufactured media servers that mainly deal with fully

uncompressed media, predominantly for themed entertainment markets like theme parks, planetariums, museums – that kind of marketplace,” introduces principal systems engineer at 7thSense, Andy Bates. “We have a new range of products that use state-of-the-art hardware, which is ideal for these emerging markets – like real-time environments that use game engines.” 7thSense’s new range of products include the latest NVIDIA hardware, plenty of storage and advancements in the game engine market. According to Bates, a lot of studios have used a home-brew approach of creating their own PCs, but then are left with an expensive bit of hardware that may or may not work. “There was definitely a space in the market for a state-of-the-art and high-performance server that comes with a warranty and support. That is how we’ve slotted into this industry,

The studio is crafted to cater to the specific needs of various productions, an ideal space for a range of creative ventures”

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