65 OVER THE TOP Artificial Intelligence
technology will now happen very, very quickly. And with machine learning able to move the pieces around in complex and accelerated ways, it’s likely the media world of 2028 will be unrecognisable compared to our present. In the short term, we can count on a few base alterations that AI is going to make to our industry – and the world: 1 AIs are going to take away jobs: Yep, afraid there’s no way around this. If I can get one AI to do the work of 24 animators, those 24 animators don’t stand a chance – especially if the AI waives its rights to holidays and maternity leave. The UK industry is worried about the effect that Brexit will have on its post-production sector, which employs a great many highly skilled technicians and artists from the Continent. The sad truth is that in a short time, those gaps in the market may well be filled by AI workarounds. 2 AIs are going to create lots of new jobs: There are only 100 people in the world who know anything about artificial intelligence - or that’s how it sometimes seems to us lay folk. The fact is that an understanding of how to develop and engineer AIs is going to be a golden commodity in the years ahead. But what may be even more in demand is what I call the ‘AI shepherd’ (you heard it here first). Someone who knows how to utilise an AI for its best possible benefit is going to take the place of the director at the top of the creative food chain. In fact, the CV of a “director” or “producer” will need to contain extensive creative experience with AIs. A
RIGHT NOW ARTIFICIAL INTELLIGENCE IS IN THE POSITION OF A NEWLY HIRED RUNNER, WHO WILL GET PROMOTED BASED ON HOW QUICKLY HE CAN FETCH THE COFFEE
viewing experiences in precisely the way you tell them to, and they’ll only show you the ads you want to see when you want to see them. But as your AI is trying to keep you safe from undesirable content – my AI will be trying to circumvent yours. My AI will entertain, cajole, bribe, and lie in order to get your AI to lower its guard and present you the trailer for my new documentary about the dengue fever outbreak in the coastal town of Orlando, Florida. Your AI will politely inform my AI that you are not to be disturbed, but that the message will be passed on should an appropriate opportunity emerge to broach the subject. There will be an epic back and forth contest in which my AI tries to outwit your AI with your AI slamming the door in my face in a thousand different ways. All this will happen in about a hundredth of a second. The robots are coming. They want to help us. They are not going to take no for an answer.
generation from now, we will see virtuoso digital performers – conductors who know as much about getting the best content possible out of AIs as out of humans. 3 AIs are going to give individuals more power: An AI is going to allow you to do a lot more with a lot less. Small producers will be able to quickly and cheaply access very complex services and analytics and strategy that only Fortune 500 companies can access now. This also means however that the president of the United States will not only have Twitter at his disposal 24 hours a day, but a host of sophisticated AIs amplifying and microtargeting his or her messaging across a hundred different platforms simultaneously. 4 My AI can beat up your AI: In the future, AIs will fight – in the most civilised way possible. Each of us will have a personalised AI built into our devices and content portals. These AIs will learn exactly what you want to consume and when. They’ll fine-tune your children’s
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