49 DMS Content Makers
“We needed to change first in order for the studios to see us differently. They’re dealing with daily posting across multiple platforms. They need much more support.” RED CARPET READY DMS is also providing a red carpet (literally) service in which it sends a crew to major UK film premieres and events. Interview footage and b-roll is collected, edited back at DMS headquarters and then sent out via the company’s Panther platform to 1600 media outlets around the UK. The company is also producing ‘pulse reports’ throughout the event, in which real time data is sent to publicists about what is being said around the event on social media. “Sometimes key bloggers or influences might be at a premiere, and we’re able to notify the publicists ‘Hey, so-and-so hasn’t posted anything yet, make contact with them.’ We can help them make sure they’re promoting the movie in the way they want to. That real-time data is useful if there are some actionable insights that
cutting it together and posting it across social media. “It ended up being the most viewed piece of content in that campaign.” BEYOND THE SILVER SCREEN Though its growing relationship with the big studios is something the company wants to continue to nurture, DMS is looking to offer its solutions across other verticals. For example, DMS is currently a partner with the US National Basketball Association and is the prime production and digital content provider for the NBA in EMEA. “We support the NBA creative marketing team based in London, shooting and creating content,” says Briggs. “EMEA is an important market for the NBA, particularly with a lot of European players now playing in the US. They’re really trying to grow and promote the brand. What we do for them is very much the same as we do for the movie studios.” Whoever future mega-brand DMS may partner with in the future, the company is prepared to deploy its expertise and flexible style to help them get the right message to the right people.
WE NEEDED TO CHANGE FIRST IN ORDER FOR THE STUDIOS TO SEE US DIFFERENTLY
RAPID RESPONSE The team is primed to manage and measure campaigns, adapting strategies quickly if needed
help the client do something proactive to change the outcome.” In another case, a studio had promoted a film as being one that everyone was talking about, but when DMS analysed the campaign, it became clear that no one actually was. DMS pitched the idea of sending its crew to a local cinema to get vox pops from audiences leaving a screening,
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