45 ROUND TABLE The New Newsroom
platforms. AI is an emerging technology that is making delivering multiplatform, multiformat content much easier. The migration of technologies and platforms to the cloud also means that machine learning and AI can help drive productivity. Tasks that used to take broadcast facilities hours can be handled within seconds in the cloud. AI enables broadcasters to better understand the content in their live-stream videos that are delivered to their facility. AI can be used to retrieve intricate speech and facial recognition data that feeds into the coverage of unscripted productions like sports matches and breaking news stories. Or, for instance, audio control can mimic the way an actual audio operator would control a mixer. Key functionality like this can be particularly important when a news network has limited personnel, freeing up more of their time to focus on other important tasks such as newsgathering. METROVILLE NEWS: Our country is in an escalating cyberwar with Freedonia. Consequently, our social media space is saturated with targeted propaganda and ’fake news’ from both sides. Can you recommend any technologies or
techniques which can help us cut through the static to get accurate news to the people who need it most? MARK BLAIR: Again, it’s important for the business to build its own brand as a trusted media authority, and to have its own properties and its own apps that people rely on. You need to use social to pull people back to your trusted platform. The keys to getting the platform to be trusted are high-quality editorial, being independent and neutral so you’re representing all sides in the story, and continuing to be consistent in that. Avoiding the social media channels as your primary outlet is also important and is going to help in building commercial aspects too. ALEX FERRIS: This is potentially another role for an AI machine. In this instance, it can be used for contextual analysis of
assets or media. An intelligent engine coudl review assets or media in order to spot specific phrases or wording patterns that can be identified as untrustworthy. Then they can be flagged, helping to remove fake news from the content cycle. CHUCK GARFIELD: Producers can predetermine who can post content and within what parameters, while a new rules engine could allow them to automate content delivery and management for social media. Through a single application, news networks can now post, track and delete any content asset with a single click across multiple social media accounts and platforms – hindering the spread of fake or inaccurate content.
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