41 ROUND TABLE The New Newsroom
THIS MONTH’S FEED ROUND TABLE GUESTS ARE:
ALEX FERRIS, IPV: Putting in place tools that speed up the overall management of the production workflow should be the first port of call. To deliver news programming to audiences quickly, the technologies employed need to let content creators do their jobs as quickly and as easily as possible. A media management system would be recommended. They’re now so much more than software facias that help you categorise content. They’re a means to more easily manage overall projects from start to finish. The beauty of the latest systems is that they can be deployed on-premise, in the cloud or as a mixture of the two. This non-centralised deployment is a key technology investment that will bring about many benefits – now and in the future. For a news operation it can maximise reporting from the field because media can be remotely ingested into the system and made available to editors’ post- production workflows within minutes of it being shot. CHUCK GARFIELD, GRASS VALLEY: Media organisations and journalists have never been under more pressure to deliver compelling stories as they happen. Therefore, Metroville needs to invest in technology that enables it to address modern news consumption patterns, by delivering content anywhere, anytime. For a news operation like Metroville News, making the best use of your resources to handle live and on-demand content development and delivery is important. This is where a single-operator system that provides a central point of management comes into play. With this, journalists can more efficiently gather news, support 24-hour multicast channels and deliver real- time cut-ins – all essential elements needed to ensure an effective, efficient newsroom. Such a system also enables production teams to make any necessary last-minute changes, enabling news networks to respond in real-time as events unfold. METROVILLE NEWS: Given our limited budget, should we just go with a YouTube channel for distribution? And as we look toward future growth, what should our distribution strategy be? MARK BLAIR: I think it would be a mistake and short-sighted to go with YouTube. YouTube is really a social platform that is about keeping people within the YouTube community. And, based on my understanding of your mission and goals, that would be counterproductive because
YOU NEED TO USE SOCIAL TO PULL PEOPLE BACK TO YOUR TRUSTED PLATFORM n this month’s round table, our panellists advise a hypoethetical local news start-up in the hypothetical town of Metroville. The local area has some challenges and the company doesn’t have much money. We’ll let our our start-up tell you all about it: METROVILLE NEWS: We are a group of broadcast professionals living in the town of Metroville. Our region hasn’t had quality local news for many years and we have decided to launch a local news channel that will offer Metroville residents accurate coverage and deep insights about the issues affecting them daily, from the upcoming local elections, through a new factory which is boosting the local economy but polluting the water, to the ongoing conflict with nearby Freedonia. The unemployment rate in our town is higher than the national average. Most residents use mobile or free-to-air TV as their source of video. Although our budget is limited, our new company has a great deal of technical expertise. We would like your advice on how we should go forward in building a high-quality local news network on a limited budget. To start off, we’d like to ask you what gear should we invest in to get us started for the first year? And what should be our major technology investments in the years ahead? MARK BLAIR, BRIGHTCOVE: Video is vital to any news platform today, so investing in some good capture technology is key. But those investments can be quite modest. These days, DSLR cameras can do a pretty good job. Combine that with a tripod – and, if you’re doing stuff indoors, some lighting – and you can be up and running for a very modest amount. The bigger investment is in a video distribution platform. You want to have a flexible platform that allows you to publish on your own website and distribute content to social media and other organisations.
MARKBLAIRBRIGHTCOVE Mark Blair is SVP of EMEA for
Brightcove and serves as a member of the Brightcove executive team. He was previously VP of Brightcove’s APAC business, where he drove business growth with high-visibility wins in OTT services, as well as with leading brands and enterprises that use video for digital marketing and communications.
ALEXFERRIS IPV Alex Ferris is Head of Pre Sales at IPV. IPV provides media asset management services to a variety of content verticals, including broadcast, creative agencies, sports and houses of worship
CHUCKGARFIELDGRASSVALLEY Chuck Garfield is head of news product management at Grass Valley. He was part of the team from Grass Valley (ParkerVision) awarded an Emmy from the National Academy of Television Arts & Sciences for Pioneering Development of Event Driven Control Room Automation Systems for Production of Live Television Shows.
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