FEED Issue 04

3 WELCOME

OLD MACDONALD HAD A SERVER FARM. A I, A I….

The robots are coming! But don’t worry. They’re here to help. Some of us have concerns about the boom in artificial intelligence. Will AIs put us out of work? Will they automate our society into a hyper-efficient, sterile joylessness?

Will they allow populist dictators to take over the world? Will they get obsessively jealous of my new boyfriend? And, of course, will they figure out that the big threat to their existence is the tailless monkey in charge of the electricity, and then take measures accordingly? AIs are coming, and we will have to learn to coexist with them. Artificial intelligence – right now notably embodied in machine learning algorithms – will be a set of increasingly powerful tools that will affect every part of the industry. The seismic disruptions may not hit for another decade, but in the coming years it won’t be a question of whether or not you’re incorporating AIs in your business, but what kind of AIs. One of the big media industry applications for AI right now is content recognition and automated metadata tagging. Media asset management and storage systems are starting to adopt this technology across the board. AIs can now recognise and catalogue individual actors within footage, or locations, brands, props – machine learning enables an AI to identify just about anything in a piece of footage. This saves a tremendous amount of worker hours and makes petabytes of unviewed footage accessible and able to be monetised. We hope you enjoy learning about the new world of AI- enabled tech, and we hope you learn to make friends with the AIs – after all, you may end up working for them some day.

EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com CONTRIBUTORS Ann-Marie Corvin David Davies Adrian Pennington

Philip Stevens SENIOR SUB EDITOR Lisa Clatworthy SUB EDITORS Jo Ruddock Siobhan Godwood Felicity Evans

ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com SALES MANAGER Krishan Parmar +44 (0) 1223 499462 krishanparmar@bright-publishing.com Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS Flo Thomas, Man-Wai Wong, Lucy Woolcomb PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck DESIGN DESIGN DIRECTOR

NEAL ROMANEK, EDITOR

nealromanek@bright-publishing.com @rabbitandcrow @nromanek

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