Pro Moviemaker Sept/Oct 2020 - Web

G-TECHNOLOGY ADVERTISEMENT FEATURE

Speedy and safe! G-Technology’s range of SSD hard drives not only brings new levels of speed for the latest cameras, but security, too

W ith the never-ending rush towards even better video quality, 4K is the new norm, while 6K, 8K and even 12K are already here. Mix in Raw video files, ProRes in all its flavours (including 12-bit Raw), 4:2:2 10-bit recording, All-Intra codecs and sensors that seem to get bigger with each generation of cameras; it adds up to a huge increase in data that all needs to be ingested, stored safely and accessed at speed with total reliability. Losing any of the footage would be a disaster, with a real, immediate financial impact and prettymuch irreparable damage to reputations. That’s why storing a backup of your data on-set is a crucial part of workflow, and the need for hard drives that are designed for location work. With the huge cost of large productions, time is crucial and expensive, so the speed of ingesting footage frommultiple cameras can be a real issue – especially if a director or client demands viewing rushes, or even editing on location. “If there are 50 people on a large set, 49 of them could be sat around doing nothing waiting for the DIT to download the footage from cameras,” says G-Technology’s Ruben Dennewaldt. “Having very fast drives that downloadmuch quicker are a huge saving in time, which, of course, means money.”

For quick, robust drives, G-Technology has the answer with its range of solutions that use flash-based SSD inside. Compared to traditional mechanical HDD drives, these have nomoving parts, so are less vulnerable to impacts or vibration, and they are silent, smaller and significantly faster. And with capacity of SSD-based drives increasing all the time at more affordable prices, having a full SSD-based workflow from location to edit is now a very real prospect. Many of the world’s top cinematographers trust G-Technology’s safe and speedy storage solutions – especially the rugged, portable SSD drives that need no external power. They plug into a laptop or desktop computer and simply work * . And you can edit footage direct from the drive and play it back in high resolution. The G-DRIVEMobile SSD has the fast USB-3.1 Gen 2 connection, compatible with USB-C, USB-3.0 and Thunderbolt 3 computers. And with a transfer rate of up to 560MB/s ** , it offers speed of performance much faster than is currently achievable by HDDs. Available in 500GB, 1TB and 2TB versions from£114.99 (RRP), the G-DRIVE Mobile SSD fends off tough conditions in the field, as the SSD is housed in an insulated custom enclosure held inside a tough aluminium core to help cooling. The G-DRIVEMobile SSD has IP67 water and dust resistance, has drop protection *** for

IMAGES G-Technology offers a range of SSD drives to suit to suit a range of budgets and speed requirements

“The ArmorLock Security Platform makes things easy and convenient to use”

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