AGENDA GEARFEST 2020
SIGMA • G-TECHNOLOGY • SONY • FUJIFILM • PELI • POCKET FILMS SAMYANG • ATOMOS • COOKE OPTICS • CREAMSOURCE • CANON
There may be no physical trade shows due to Covid-19, but there’s plenty of new products hitting the market
WORDS ADAM DUCKWORTH
SIGMA • G-TECHNOLOGY • SONY • FUJIFILM • PELI • POCKET FILMS SAMYANG • ATOMOS • COOKE OPTICS • CREAMSOURCE • CANON
In the new era of high-resolution movie production, the arrival of reasonably priced, high-performance digital cinema cameras has changed the standard of what makes an excellent product in the industry and has expanded the freedom and potential of movie production. At the same time, when it comes to cine lenses, price and brand recognition are still often taken as proof of performance, which ends up being proportional to the production budget. In contrast to consumer products, professional cinema equipment is by its nature difficult to manufacture in volume, in turn causing lens R&D and innovations in manufacturing technology to lag behind progress in cameras. But Sigma is different. Responding to the demanding requirements for lenses in the era of ultra- high megapixel stills photography, Sigma has developed the technologies required to produce high-performance lenses in volume. They have what it takes to offer a new solution to the cine lens market. SIGMA Revolutionary lenses for high-resolution digital cinematography
“The Sigma Cine lens line-up covers everything fromwide angle to telephoto”
The Sigma Cine lens line-up covers everything fromwide angle to telephoto. Full-frame prime lenses are 14mm T2, 20mm T1.5, 24mm T1.5, 28mm T1.5, 35mm T1.5, 40mm T1.5, 50mm T1.5, 85mm T1.5, 105mm T1.5 and 135mm T2. The Super35 high-speed zoom lenses are 18-35mm T2 and 50-100mm T2, and the full-frame zoom lens is the 24-35mm T2.2 Compatibility has been confirmed with each brand of cinema camera, with three different mounts to pick from– PL, EF and E. sigma-imaging-uk.com
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