DEFINITION February 2020

ADVERTI SEMENT FEATURE | G -TECHNOLOGY

MOBILE DRIVES BUILT TO PERFORM From superfast speeds to incredibly rugged

build, G-Technology has the portable hard drive to suit all filmmakers

ADD UP THE cost of cameras, lenses, lighting and grip, plus crew, travel, and the time for planning and shoot days, then even a modest production takes a huge amount of effort and expense. Once the cameras have stopped rolling and all the precious footage is in the can, it makes no sense to take risks with that crucial data. Losing your footage would not only cause heartbreak, but could have a very real financial impact and damage your reputation. And, of course, some jobs just can’t be reshot. That’s why storing a backup of your data on-set is a crucial part of every professional’s workflow, and for that you need hard drives that are specifically designed for the rigours of location work. But it’s not just about protection from the elements or an accidental drop. Speed and connectivity to the latest breed of fast computers and cameras is crucial. With huge file sizes generated by large cinema cameras that can shoot in Raw or other very high-quality codecs, you need a portable drive that can keep up. If time is of the essence, then the speed to ingest the footage

“Storing a backup of your data on-set is a crucial part of every professional’s workflow”

Not all portable drives are created equal, and G-Technology has all the bases covered with a range to suit all budgets, size and speed requirements as well as protection from damage. One of the most affordable of the range is the G-DRIVE mobile USB-C, available in 1TB, 2TB and 4TB sizes, with prices starting at £70.99. Using a USB 3.2 Gen 1 connection, it’s a plug-and-play solution that’s ideal for users of Apple Macbook laptops, as its sleek aluminium case matches the design perfectly. However, it works just as well on Windows PCs, as it comes with a USB-C and USB-A cable. The 2.5-inch hard drive has a transfer rate of up to 140MB/s, so it’s relatively quick to download files. And there’s a three-year warranty, so it’s built to last. However, if you want the additional peace of mind when using a drive on location, it makes sense to upgrade to the ArmorATD, available in 1TB, 2TB, 4TB and 5TB sizes from £85.99. It has the same connectivity and same-spec hard drive inside as the G-DRIVE mobile USB-C, but is slightly larger. That’s due to the triple layer of shock resistance to give protection from drops and from the elements. The drive is mounted inside a solid aluminium enclosure and is suspended from internal shock mounts. Around the

can be a real issue. And if you plan to view the rushes or even edit them on location, you need an incredibly fast hard drive to avoid dropped frames. Luckily, G-Technology has a whole range of portable drives that are relied on by some of the world’s top cinematographers who know they can trust their work and livelihood to these safe and speedy storage solutions. By far the most popular and affordable units are rugged, portable drives thanks to their small size and speed. You just plug them into your computer and they work – no external power is needed.

42 DEF I N I T ION | FEBRUARY 2020

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