WhiteWall
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A frame changer from WhiteWall WhiteWall’s Changeable Magnetic Frame offers the ultimate hassle-free framing solution that combines flexibility and style Hassle-free framing
“This new system offers a fresh take on framing that combines high- end design with PICTURE THE WALLS of your home. If you’re a photographer (which we’re guessing you are), you probably have at least one of your own photos mounted in a frame somewhere. If that’s the case, and you’re anything like us, that same photo has probably been there for a lot longer than it should have. But why? For us, changing it is just not worth the hassle. First you have to battle with the fixings on the back, then take the frame apart and work blindly to position it, only to put it back together and end up with a wonky image, or it slips down after a couple of days. WhiteWall’s Changeable Magnetic Frame changes that completely. This new system provides a fresh take on framing that seamlessly combines high- end design with effortless, user- friendly practicality.
The Changeable Magnetic Frame is held together by magnetic strips on the inside of the frame section. These securely hold the photo, backing and glass in place, but at the same time, make switching your photos as easy as pressing gently on the glass, lifting off the frame and popping in a new print. The beauty of doing all this from the front is that you can see what you’re doing at every step, ensuring perfect placement. Furthermore, once together, each piece stays dust- free and precisely positioned within the frame thanks to a secure fit that ensures the artwork sits exactly where it should. Customisation Beyond ease of use, WhiteWall launched this frame to be truly adaptable to your unique aesthetic. The sleek aluminium profile is available in classic finishes – matte black, white and silver – and can be set off with a range of passe-partout colours. There are four glass options – including anti-reflective museum glass – and multiple sizes up to a statement-making 140x120cm. Each print can be custom-fitted, while a neat code system on the back lets you reorder prints effortlessly.
SOPHISTICATED AND PRACTICAL The Changeable Magnetic Frame is user-friendly, elegant and comes in custom sizes
and innovation, crafted to offer the freedom to display with ease and sophistication. Visit WhiteWall’s website to explore all the options.
possible. With just a quick swap, you can update the look of your room in moments – no tools, no fuss; just seamless, effortless style. Whether you’re a professional photographer, an art enthusiast or someone who simply appreciates a beautiful display, this frame is a game changer. It’s the perfect combination of elegance, durability
craftsmanship, which ensures each frame is designed to the highest standards with durable materials that protect your prints, allowing them to remain pristine. Imagine creating a rotating gallery wall with seasonal themes, family milestones or favourite artworks. WhiteWall’s Changeable Magnetic Frame makes it entirely
user-friendly practicality”
WhiteWall quality What truly elevates this frame is WhiteWall’s premium
whitewall.com
Issue 118 | Photography News 9
photographynews.co.uk
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