Photography News 118 - Newsletter

Affinity

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Build your photography brand with the Affinity suite

The Affinity suite offers an end-to-end solution for aspiring professionals looking to establish and grow their business

LOOKING GREAT Affinity Photo, Designer and Publisher help you to present your work in a professional way

to build a unique style – something that is sure to set you apart in a competitive market. Own your brand Never underestimate the power of well-positioned, clear and consistent branding. It’s an essential part of starting a business. Affinity Designer helps you create professional logos, social media graphics and marketing materials with ease. Furthermore, its powerful vector tools allow you to scale your designs for any platform or purpose, ensuring your brand looks sharp and consistent in print or online. The intuitive features of this versatile programme are ideal for experimenting with your style and developing a cohesive brand identity that clients will remember. Get yourself published What’s the point of spending all that time creating great images and

provides everything you need to not only edit and enhance your images, but also build a brand and present your work in a polished, professional way. Here, we take a closer look at each tool in turn, so you can see the benefits of having everything in one, easy-to-use place. Master the edit Affinity Photo offers essential tools for those looking to take their editing to professional standards. The extensive range of tools on offer allows you to fine-tune colours, make precise retouches and apply unique effects that bring out the best in every shot. With full support for Raw files, HDR merging and layering, you’ll have the freedom to explore creative possibilities without the need for multiple software packages. Affinity Photo gives you the power and precision you need

IF YOU’RE THINKING about taking the leap into professional photography, there’s a lot more to consider than just shooting great photos. What about your logo and branding? Marketing materials? Portfolio? This can all seem a bit overwhelming at first, but with the right tools, you’d be surprised how easy it can be. The Affinity suite – encompassing Photo, Designer and Publisher – “The Affinity suite provides everything you need to edit and enhance your images and also build a brand”

Publisher without compatibility issues. This seamless integration enables you to work efficiently, transforming your images into branded assets and portfolio pieces, all with one suite of tools. With no subscriptions, an affordable price and full cross- platform support, the Affinity suite offers everything you need to launch your career, all in one place. Find out more at the Affinity website.

crafting a memorable brand, only to cut corners on presentation? Affinity Publisher ensures your work looks polished and professional. It enables you to create stunning portfolios, photo books and promotional materials that will help you get noticed. The software’s layout tools give you complete control over each page, while features like master pages and text flow management allow you to showcase your work in a way that does it justice. The end-to-end solution The Affinity suite’s integrated workflow lets you move effortlessly between Photo, Designer and

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32 Photography News | Issue 118

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