Tamron
Want a better standard zoom? Now’s the time to spring into action and take advantage of Tamron’s latest promotions ADVERTISEMENT FEATURE Raise your standards
THE STANDARD ZOOM is the mainstay of many camera set-ups, yet it’s surprising how many of us stick with the one we got with our camera body. While a great way to create a broad range of images, ‘kit’ zooms tend to be basic both in terms of specification and image quality. Build will often be on the cheaper side, too, with a less robust construction raising questions over durability and a variable maximum aperture restricting versatility. The answer to these issues is to upgrade your standard zoom – and Tamron is currently offering significant savings on two of its most popular optics for Sony and Fujifilm users. Receive a £180 instant saving on the 17-70mm f/2.8 Di III-A VC RXD in Sony E-mount or Fujifilm X Mount, or a £150 saving on the 28-75mm f/2.8 Di III VXD G2 in Sony FE-mount from participating dealers (see panel) between now and the end of June 2023*. There’s no need to send off proof of purchase – simply get the reductions using voucher codes on the participating dealer websites. The 17-70mm f/2.8 Di III-A VC RXD is available for Fujifilm X Series and Sony E-mount APS-C models. Offering the 35mm equivalent of a 25.5-105mm lens, it boasts a broad focal range that can be used for multiple applications including landscapes and portraits. It also focuses extremely closely – just 19cm at the wide-angle end of the focal range – and offers a constant maximum aperture of f/2.8. Coupled with the nine-blade diaphragm, this makes for beautiful bokeh effects at wider apertures. Image quality is high thanks to the use of aspherical and low-dispersion glass in its optical construction,
while a moisture-resistant design and fluorine-coated front element ensure the 17-70mm delivers top results in almost all weather conditions. And when the light gets low, a powerful vibration compensation system offers up to five stops of reduction in handheld camera shake. Image quality is also high on the agenda of the 28-75mm f/2.8 Di III VXD G2, which is designed for full-frame Sony models. An updated model, this newer version has a revised optical construction compared to its predecessor, with low dispersion and glass-moulded aspherical elements helping keep aberrations to a minimum while optimising image quality. The lens also offers a revised design for easier operation and uses Tamron’s VXD linear focusing motor for fast, accurate autofocus – all the way down to the 17cm close focusing distance at the 28mm setting. Both lenses offer a significant improvement over many standard kit lenses. If you use a standard zoom for much of your creative output, there’s never been a better time to buy and give your images a quality uplift. REGULAR FIXTURE As a cornerstone of your lens collection, your standard zoom should exude quality
PARTICIPATING DEALERS The following dealers are participating in the instant savings promotion on the 17-70mm f/2.8 Di III-A VC RXD or 28-75mm f/2.8 Di III VXD G2 › Cambrian Photography Ltd
› T4 Cameras › UK Optics (T/A UK Digital) › Wex Photo Video
› Clifton Cameras Ltd › Creative Video Productions Ltd › Ffordes Photographic Ltd
› London Camera Exchange › Pantiles Cameras › Park Cameras Ltd › Proactive UK Ltd › Scan Computers › SRS Microsystems Ltd
› Camera Centre UK › Camera World Ltd › Campkins Cameras › Carmarthen Camera Centre Ltd
*Terms and conditions apply
› Wilkinson Cameras › York Camera Mart
› Harrison Cameras › Jessops Europe Ltd
NEAR AND FAR The 17-70mm f/2.8 Di III-A VC RXD has a minimum focusing distance of just 19cm
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26 Photography News | Issue 107
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