lot of people will tell you that the future of content is going to be all cloud, all the time. Is it true? Yes. And no. And sometimes.
even personality types. It’s this flexibility, not just the raw tech itself, which has given – and will continue to give – cloud an edge. At the same time, the flexibility of cloud allows for the inclusion of a range of other, non-cloud technologies. Where we can see this mutualism working especially well now is in the world of live production, which is loathe to let go of its hardware investments, as well as being a world where physical kit is an essential part of the workflow – and is likely to continue to be for some time. In the past, live production has resisted embracing the cloud for some very practical reasons. The obvious ones have been insufficiently low latency and challenges of I/O scaling, but another major bar has been the inability to integrate with on-premises operations – at least not to an acceptable degree. “It’s not like we’re all going to wake up one day and – poof – everything is now in the cloud,” observes Mike Cronk, vice-president of advanced technology
There are a growing number of scenarios where producing and distributing via cloud infrastructure is becoming a far more efficient, more economical and more future-proof way of doing business. There’s no doubt this trend is set to continue, but sometimes good old on-premises hardware is still going to be the best option, if for no other reason than because that’s where your business expenditure has been. And if you’ve been creating award-winning content with the gear already under your own roof, you would be foolish to throw it all out just for the sake of keeping up with the digital Joneses. One principle becoming increasingly clear in the digital age is the technologies that seem to win out are the ones most able to integrate easily into different business models, agendas, workflows and
CLOUD NINE Grass Valley is working to ensure that on-premises hardware is leveraged effectively
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