FEED Spring 2021 Web

Words by Verity Butler

Not even a pandemic can stop a Super Bowl party, as 5G technology powers an immersive game experience for supporters in the stadium – and those at home

vents such as the Super Bowl have always been sure to grow in close parallel with mobile technology – particularly as it beomes accessible through a greater diversity of platforms. Verizon seized this year ’s Super Bowl as an opportunity to deploy and implement 5G technologies, with the purpose of elevating the Super Bowl LV fan experience. The company kitted out Raymond James Stadium in Tampa, Florida, with its millimeter-wave, ultra-wide band 5G technology. This laid the foundation for the production of immersive experiences for both a socially distanced few able to attend the game and, more importantly, those at home. The introduction of in-stadium 5G solutions meant that spectators could access immersive and interactive elements alongside the regular coverage, to make sure the Super Bowl continued to be a phenomenal spectacle. Wrapping up the weekend with eagerly awaited performances from Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, Luke Bryan and Miley Cyrus, the fans in Tampa, as well as those at home, were treated to a mesmerisingly enhanced display. Additional in-stadium experiences were available via the NFL mobile app. Using the Verizon 5G SuperStadium within the app, fans with an iPhone 12 inside the stadium were able to select from seven different camera angles – providing a live viewing like no other. Home viewers with the iPhone 12 could access five camera angles, along with project AR overlays of NFL’s Next Gen Stats for players. On top of this, Verizon Media’s Watch Together, a free co- viewing experience in the Yahoo Sports mobile app, gave fans


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