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t doesn’t have to be all dodgy cables and smoke and mirrors. There’s a professional way to do things,” notes Chris Pleass, company director and head of sales at Flux Broadcast. The London-based company launched five years ago with a determination to distinguish itself through great customer service and high-quality live streaming. The company started out by providing the final link in the chain for live content distribution, but it has evolved into a full-service creative agency working across live music, private and corporate events and – more and more frequently – esports. “It’s something we’re very passionate about,” adds Pleass. “We’re all big gamers here.” Last October, Flux Broadcast worked with Belong, a chain of UK-based gaming arenas, to produce an exhibition-style esports tournament, which brought in gaming influencers and celebrities for a light-hearted head-to-head on five different games. The coverage was deliberately casual and shot in an informal, behind-the- scenes style. The mics worn by the players were kept on to capture the banter between the participants, and crew were free to walk in and out of shots. “It created a nice format, where we got to see the personalities of the individuals. I like esports tournaments, but they can get a little samey. This one was definitely more an entertainment piece with a story,” explains Pleass. The Flux team were on-site for two days – with a day-long build and a day of shooting – then in post for five days. It was broadcast later as an ‘as live’ event, which allowed the talent involved to rebroadcast it on their own platforms, with some even holding watch parties with their own fans. “Esports content always involves hacks on hacks on hacks,” says Rob Stevens, technical director of the project. “No one gets presented a challenge in esports

Live streaming company Flux Broadcast created a behind-the-scenes esports celebration with Belong Gaming Arenas


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