combination of a software switcher, automation and advanced graphics. Nobody else offers anything like it in the market.” Another thing that’s flexible is the installation. The software can be installed locally, on specified off-the-shelf computer hardware, or virtualised for use in private or public cloud environments. “Remote deployment is embedded into every package as a basic offering,” says Wind-Mozley. “If you want to have our engineers turn up and do a turnkey then, yes, absolutely, that’s an option, too. We want to look at the entire customer experience.” Torsvik adds: “We understand that people are not going to move to the cloud or remote immediately, and so we’re continuing to serve
says Wind-Mozley. “We sold it to the customer for a reason, it was purchased for a reason, all of those reasons still stand true, and we are absolutely here for our customers. Flexible Access means that now, they have additional options open to them.” Customers who really need the traditional business model are also covered. Cross explains:
them by providing hardware for those who need to purchase today. But we are also in the process of publishing hardware requirements for all these suites to enable people to find ways to run it anywhere they want – or even on equipment they might already have. We want to supply solutions you could use on-premises, in a private data centre, or private cloud or public cloud.
YOU’VE GOT TO MAKE GREAT PRODUCTS AND YOU’VE GOT TOMAKE THEM ACCESSIBLE TO CUSTOMERS
This choice should be determined by you and your business needs rather than being determined by a technical constraint.” However, existing Vizrt customers will not be forgotten. “We’re still committed to our installed base and them driving value from their investment,”
“We obviously know that this way of thinking is a change for the market, but we are very excited about this direction and we are going to support our customers through this transition. One of our key initiatives has been ramping up the user experience. A product that’s not usable is not a product at all. If people don’t get to use your innovation, it’s really got no value. You’ve got to make great products and you’ve got to make them accessible to customers.” CUSTOMER FOCUS To help aid the transition to Flexible Access, the company has completely restructured its approach to customers. Wind-Mozley explains: “We’ve taken our professional services, our training teams, our pre sales and solution architecture teams, and we’ve created a Customer Success unit whose job is to simply sit down with customers and ask: how can we help you be more successful? “Our Newsroom Solution does exactly that,” he adds. “It’s designed so journalists can understand it and use it quickly, so the broadcast engineer can harness it and so the CFO can see how it’s going to drive value for their business. Because only by our customers being successful can we be successful.”
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