izrt wants to change the way content is created. And so, in January, it launched Flexible Access – a fundamental shift in the relationship the Norwegian
visual solutions company shares with its customers. It aims to provide an accelerated, low-risk approach that enables content creators to get productions up and running free from substantial initial costs. Put simply, the range of Vizrt products – all the software for production control, graphics, newsrooms, workflow, AR and collaboration, as well as the middleware that glues it all together – has been collected into integrated Solution Suites targeted at specific workflows. Instead of buying and configuring a chain of different products together, and being an expert in all of them, customers are guided towards the suite that meets their specific needs. Rather than investing heavily up front, users pay for what they need when they need it, and the suites are deployed as software- defined solutions. “We wanted to simplify access to our technology,” explains Steve Wind-Mozley, Vizrt’s CMO. “We’re committed to dialling down the complexity of live production, so storytellers can dial up their creativity.
With Flexible Access, Vizrt has embarked on nothing less than a complete overhaul of how it does business. But what’s steering this change in direction, and why take it now?
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