CEEBLUE COO: NICK ULRICH COUNTRY: NETHERLANDS STARTED: 2017
What is your origin story? Ceeblue was founded in 2017 and opened for business in 2018. Despite being such a young company, our team’s average age is well above what you might expect. We have nearly a century of cumulative experience in the fields of networking, streaming and internet infrastructure. In addition to being a bit more experienced than many of our competitors, our company personality also has a bit of an ‘expats’ profile – all but one of us are living in a country different from the one we were raised in. This helps us really understand our clients who come from so many different countries, languages and cultures around the world. Every day our team relies on the very same video technologies that we work so hard to perfect, in order to keep in touch with our loved ones. This is a labour of love, very near to our heart! Ceeblue started out developing lightning- fast transcoding, and in 2018 landed our first big customer. We offer transcoding in about 2-frames’ time, meaning that we can transrate into 720p, 480p, etc. And also add logo watermarks in a fraction of the wink of an eye. What is the company working on right now? In 2020, we released our ultra-low latency cloud to customers, and immediately started work on expanding our scope, adding features and supported protocols and shaving off milliseconds anywhere we could. We currently take most types of ingest provided by our customers — WebRTC, HLS, RTMP or RTSP. We transcode and transrate it instantaneously, then send it off through our cloud to anywhere in the world in less than a second (usually around 200ms). We deliver the video in whatever format you fancy and continually add more and more protocols to the list, including:
• MP4/MKV over WebSockets • CMAF • MSS
• VP8/9 • DASH
Our custom player provides automatic fallbacks to a secondary protocol if the primary protocol is underperforming, and adaptive bitrate is across the board (even for WebRTC). We are perfecting our surge protection and autoscaling, both on the ingest as well as the delivery side, so scaling up to a million concurrent viewers is currently no problem. We are also rolling out 4K UHD broadcast-grade video transmission, SRT ingest and automatic Low-Latency HLS. What is the next step for the company? We have a lot of ideas that range from security applications to blockchain, to expanding the reach of our cloud, to running part of it off GPUs. There’s more, but it’s mostly hush-hush. What one thing does the company need most right now? We need to get the message out about ourselves. We are small and new and don’t have the most polished website, perhaps, but we already have important customers in the industry and are accruing experience in a variety of verticals.
• HLS • WebRTC • MP4
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