There was a surge in video streaming during 2020’s lockdowns, but there may be humbling years ahead for household-name providers
ew industries benefitted from lockdown, but subscription video on demand (SVOD) services experienced a boom. Throughout 2020, households around the world ended up adding one or more streaming
January. Her report and presentation, Media Trends to Watch for in 2021, details video consumption trends over the past – extraordinary – year, and what they might indicate for the future. They sound a note of caution, too. Despite the huge spike in on-demand viewing, maintaining and sustaining that growth is going to pose various challenges to key platforms and players.
platforms to their media diet. Maria Rua Aguete, senior director at Omdia, crunched the numbers ahead of the virtual NATPE Miami conference in
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Tracking 328 online video services, Omdia reported record-breaking industry growth, with more than 226 million new subscribers in 2020 – a greater influx than ever before, and one that Aguete speculates may be the most we could ever see. For the first
time, global OTT video subscriptions caught up with pay-TV services. That growth is projected to continue, while pay-TV stagnates. At the end of 2020, US households subscribed to 3.15 SVOD services on average, India 2.95 and the UK 2.25.
OTT VIDEO STARTS TO OVERTAKE PAY TV 1,500
1,049 1,064 1,050
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