FEED: Verimatrix has solutions for keeping content secure and helping content owners preserve revenue. What have you been noticing in esports this year?
JON SAMSEL: We’ve seen a massive revenue disruption. It used to be that esports revenue rested with the people doing broadcasting or putting together multi-rights deals.What we’ve noticed this past year is esports teams, leagues and tournaments starting to look at themselves as content producers, and they want to explore new opportunities. We have esports companies asking, “How do we do a distribution deal with a telco?” or “How do we have our own discussions about rights management deals?” And we had traditional sports broadcasters asking, “How do we pick up esports content? How much should we be investing in it? Should we be securing it like a live sporting event?” The only real difference between esports and traditional sports today is the value of the content. I hear from esports leagues and tournaments all the time that they’re not making enough money, that they’re being shut out of big prize money or sponsorship money. And I think the new broadcast rights money is going to shake things up and cause the industry to grow up very fast.
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