mediakind.com MEDIAKIND
INTEGRATED ANDROID TV FOR STB’S
TV’s abundant consumer experience offerings,” explains MediaKind chief product officer, Raul Aldrey. Mediaroom Play also aims to increase the operators’ aggregation value, with access to more than 7000 applications from Google Play Store. On top of this, the integration offers new monetisation routes, through revenue share opportunities on Google Play Store and Google ads. DEVELOPING PLATFORMS MediaKind also revealed developments to its MediaFirst TV Platform. These include enabling operators to define and deploy competitive next-generation services, offering an increase in efficiency and enhanced user experience. As well as providing consumer experience updates, such as improved content discovery, metadata and advanced personalisation, these new features also incorporate new promotional rows, including a premium streaming service integration within the discover feed.
This will enable operators to unleash Pay-TV experience with live, VOD, time-shifted content, restart TV and Cloud DVR plus Multi-DRM, and packaging. It also allows consumers to watch anywhere and bookmark content across any device with Chromecast, Download & Go. “We are proud to roll out a host of competitive developments to our MediaFirst TV Platform and enable our broad, global customer base to create truly immersive consumer experiences,” says Aldrey. “With the recent significant upgrades to our cloud-native platform, our customers will be able to leverage the agility, scalability, and fast-to-market capabilities that MediaFirst offers. This highly advanced solution underlines our ongoing commitment towards enabling best-in-class features that captivate audiences worldwide.” In addition, MediaFirst’s multi-tenant capabilities also facilitate shared infrastructure costs and optimised operations.
MediaKind has launched Mediaroom Play, a new client solution allowing operators to deploy set-top boxes (STBs) powered by Android TV. With the aim of providing an integrated solution for the delivery of modern-day TV experiences, Mediaroom Play is an STB-based client solution within the MediaKind Mediaroom portfolio. The pre- integration includes CommScope’s latest VIP7802 set-top that utilises Broadcom’s 72180 system-on-a-chip, Ruwido remote control unit, and support for a multitude of premium streaming service applications. A key function of Mediaroom Play is that it allows operators to become part of the global move towards the gradual adoption of Android TV and, with it, its thousands of streaming providers. “This pre-integrated solution enables our customers to evolve from being video-only service providers to multi- service providers, tapping into Android
SSIMWAVE/ FIRSTLIGHT MEDIA
firstlight.ai
PARTNERS IN AI Firstlight Media and SSIMWAVE are teaming up to drive a broader adoption of AI-powered solutions. The key aim of the new partnership is to enable OTT and pay-TV providers to easily integrate SSIMWAVE’s SSIMPLUS system, in conjunction with Firstlight Media’s cloud-based streaming platform that is built on Gen 5 architecture. SSIMPLUS uses software probes and objective scoring methodology to give actionable insights into video quality from source through to device.
It allows video providers to fix processing problems, manage HDR quality and balance viewer experience and cost to support expense reduction and subscriber satisfaction goals. “There are links between quality of experience and viewer loyalty,” says Firstlight Media CEO and co-founder, André Christensen. “SSIMWAVE’s advances on its award-winning algorithm can uniquely provide value to our customers by helping them deliver cost-effective quality levels that build long-term subscriber value.”
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