“There’s also a sub LCD where you can flick between different Film Simulations – I thought that was really cool. I’m such a sucker for visual things like that, and seeing the selected profile pop up is very nice. “It was also nice that you could still go into manual mode and have lots of elements to play with. It’s got so many things built into it that are magic for someone who’s creating content, like fisheye mode, filters for halation and bloom… it’s so cool. It’s very user-friendly. “The effects are great. I particularly love ones like halation – usually my whole style is adding that dreaminess through physical lens filters, so those were great additions. I just wanted to use them on everything. “But the standout is Film Camera mode, so you can’t see photos until after you have ‘developed’ the roll of film. That’s so fun, and such a great concept, bringing back the waiting and anticipation of not seeing the pictures instantly. It’s that classic, old-school thing – going on holiday and making all those photos, then once you get the film developed you can sit and relive it all.” ● Fickle Friends have just announced a new album and will be touring in November. Find out more at linktr.ee/fickle.friends Natti Shiner “I’m obsessed with photography. It’s become part of everything creative that surrounds music for me. It’s now kind of my side hustle outside of the band because I love it so much. “I do a lot of creative direction – specifically in music – using the tools I have from being a musician myself to help with other artists’ visual identity. With that comes mostly art directing, but I’ll also do a lot of behind-the- scenes photography – and that’s now turned into doing lots of short-form content for TikTok and similar things. “I always carry a point-and-shoot film camera in my bag when I travel, wherever I go. But the thing I love about Fujifilm is the creativity and the ease of being able to create with that analogue vibe, with something that’s actually a little more controlled. And it’s also much less expensive than developing film.”
FUJIFILM Focus Magazine 21
Summer 2025
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