What’s New
X SERIES CAMERA
INTRODUCING THE FUJIFILM X half The most unique X Series release in a long time, the FUJIFILM X half is a back-to-basics camera that breaks every digital convention
blend of modern and traditional. Just like an analogue half-frame camera, this tiny fixed-lens model creates vertical-format photos in a 3:4 ratio. Users can frame up with the vertical sub LCD on the rear, or using the optical viewfinder. Making the most of Fujifilm’s analogue photography background, the X half features 13 different Film Simulations, which can be cycled by swiping on the sub LCD display. For additional creative options, 26 different filters – including COLOR SHIFT, LIGHT LEAK and EXPIRED FILM – can also be selected. A big benefit of half-frame cameras was their diminutive size – making them popular for both everyday and travel photography – and the X half continues this trend, weighing in at only 240g. Its light weight and compact dimensions mean it can easily fit into a pocket or bag, so you need never be without it. What makes the X half truly unique are capabilities directly inspired by its analogue heritage. First off is the 2-in-1 feature, which allows users to create half-frame-style diptychs in-camera. There’s also the Film Camera mode, in which users select a Film Simulation and roll of film lasting either 36, 54 or 72 images. Once chosen, users are granted a simplified rear-screen view that displays the film counter and focus settings. Advancing the film after each exposure using a lever, users can only view images once the roll is finished.
If you’re not from the age of analogue photography, chances are you’ve never heard of a ‘half-frame’ camera. In fact, you might have spent your whole life making photos on film without coming across one of these anachronisms of the analogue era. They came about because photographers wanted to fit more photos on each roll of film. Camera designers started creating cameras that only exposed half a frame of 35mm film at a time – granting twice the images but halving the size of them. Taking inspiration from classic half- frame cameras like the Fujica Mini, the new FUJIFILM X half offers a fascinating
Film Simulations ● PROVIA ● Velvia ● ASTIA ● CLASSIC CHROME ● REALA ACE
● CLASSIC Neg. ● NOSTALGIC Neg. ● ETERNA ● ACROS Std/+R/+G/+Ye ● SEPIA
Combine photos and videos with different effects and Film Simulations to create half- frame-style diptychs in-camera
18 FUJIFILM Focus Magazine
Summer 2025
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