Inspiration
29 June: National Camera Day Try Something New
can hire a wide range of Fujifilm cameras and Fujinon lenses. Pick up your loan from the store in Covent Garden or have it sent straight to you with the Loan Direct service. Either way, it’s an easy, low-pressure way to try new equipment and push your photography in a different direction. Find out more info at fujifilm-houseofphotography. com/product-loan .
If ever there was a day for experimenting with new gear, it’s National Camera Day. If you’re tempted by a faster prime lens, curious about the GFX System or just want to see how a different camera body feels in your hands, now’s the perfect time to explore outside of your usual kitbag. At the FUJIFILM House of Photography in London, you
Explore Analogue Film Photography
If you’ve always been film-curious but haven’t been sure quite where to start, you should get your hands on a single- use analogue camera like the FUJIFILM QuickSnap. Robust, easy to use and capable of creating beautifully nostalgic- looking memories, these timeless devices are perfect for slipping in your bag as you head to a festival or holiday. Simply frame up, snap, wind and repeat. Once you’ve finished the roll, you can get your film developed in our lab at the FUJIFILM House of Photography – or find your nearest PHOTO by Fujifilm retailer by scanning the QR code. Whether you want
digital copies or physical prints, the staff there will be able to help you out, swapping your camera for wonderful analogue renderings of special summer memories.
Since the dawn of the photographic process back in the 1800s, people have been making photos of themselves. While the tools have changed dramatically, the impulse for self- expression through self-portraiture remains. Whatever your preference – from spontaneous phone snap to carefully posed self-portrait with a camera and tripod – get in the spirit of things on 21 June with a selfie. Once you’ve done that, head to my.fujifilm. com/uk and check out the special National Selfie Day promo! 21 June: National Selfie Day Self-Portraiture
10 FUJIFILM Focus Magazine
Summer 2025
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